Strategy: Great, not the ones you were used and get bored of. Its designed to suit the very need you were attacked to Qur'an in the first place, i.e. What Allah is saying to us, instead of only learning how to pronounce the letters correctly and spend a year on that which is also very important but what is the point of memorizing the whole Qur'an and not pondering on the meaning of that and applying that in our lives, which comes from thorough analysis of the meaning and tafsir and so much more. That has been one of the critical components of the strategy from my experience as a student.
Teaching quality: Very simple, not typical south asian Olama type (at least the ones that I came across to) where you are in fear of making mistakes upon mistake and being getting told off for, which in a passive way creates a sense of reluctance for the whole subject matter.
Content of online classes: User can connect to the contents very easily, specially the adults, its designed to meet their need, i.e. loving Qur'an, being able to read correctly, pondering on the meaning, adding thoughts, discussion and so on.
I pray to Allah for the success of the program and hidaya for the people involved.